Real builds.
Real businesses.

The challenge

Toastie had the food, the regulars and a steady Instagram — but nowhere for a new customer to land. The menu lived in photos of the board, opening hours were buried in old posts, and anyone wanting a platter or a cake for the weekend had to message and hope. On Google, the café had a listing and nothing behind it.

The approach

A café website has three jobs: show the food, answer “are you open?”, and make ordering easy. Every page was built around those, in Toastie’s own warm, hand-made look — their photos, their shopfront, their colours — rather than a template with the name swapped in.

What I built

• Five pages — Home, Menu, Grab & Go, Cakes & Orders and Visit Us — so each part of the business can be found on its own.
• The full menu with prices, split into toasties, pizza subs, hot food, coffee and treats, written as real text Google can read.
• A live open-now badge that checks the time and tells visitors whether the doors are open and until when.
• An order-request form for platters, whole cakes and festive bakes, so orders arrive written down instead of scattered across DMs.
• Their Apple Pay video and loyalty card on the home page — buy nine coffees, get the tenth free.
• Call, directions and menu buttons pinned to the bottom of every phone screen.
• Local SEO from day one — café structured data with address and hours, a sitemap, and the site submitted to Google Search Console.

The result

Toastie now has a proper home online: one link that shows the whole menu, answers the opening-hours question before anyone has to ask, and turns “can I order a cake?” into a form that takes a minute. Built on the €299 Full Site plan, with no monthly fees.

The challenge

Dungarvan Tech had a five-star Google rating and a shop full of regulars, but no website. People searching “phone screen repair Dungarvan” were finding competitors with sites, not the shop with the better reviews.

The approach

Repair searches are specific — screen repair, unlocking, a slow laptop, lost data — so the site was built as a set of pages that each answer one of those searches, with a strong home page tying them together and a phone number never more than a tap away.

What I built

• A photo-led home page using real shots of the shop and repair bench, with a crossfading hero and the Google rating up front.
• Dedicated service pages for phone screen repair, computer and laptop repair, phone unlocking, data recovery and gaming PCs.
• Local guides answering the questions customers actually ask, such as what a screen repair costs and why a laptop is slow.
• LocalBusiness, Service and FAQ structured data on every page, plus a full sitemap.
• Click-to-call everywhere, opening hours and a map to the shop.

The result

The shop now has a site that matches its reviews — every service has its own page that can rank, and every page ends in a phone call or a visit.

The challenge

Dark Harp had the lineups, the artwork and the energy — but, like most collectives, their whole online presence lived in a link-in-bio. That's fine for a personal page, but it does nothing to build anticipation or make buying a ticket feel effortless. They needed a real home: somewhere that captured the feeling of the night and pushed people straight to checkout.

The approach

Everything started with the brief — their colours, their artwork, the mood they wanted people to feel. From there I designed a single, immersive landing experience built around one job: selling tickets. No clutter, no generic template, just the night, online.

What I built

• An immersive hero with the Dark Harp identity front and centre and a moody, club-ready aesthetic.
• A live countdown ticking down to doors — real-time urgency that nudges fence-sitters to commit.
• A full line-up reveal showcasing headliners, support and B2B sets.
• Venue & door info — address, age policy, set times — all in one tap.
• Direct ticket links straight to checkout, so there's no friction between hype and purchase.
• Mobile-first everything — because that's where the audience actually is.

The result

Dark Harp went from a scattered link-in-bio to a polished, professional home that looks as good as the night feels — and makes buying a ticket a two-tap job. It's the kind of site that makes a collective look established and serious about its events.

The challenge

SYNC had built a real following in Birmingham on the strength of the nights themselves — but everything about the brand lived inside Instagram. Dates went out in stories that disappear after 24 hours, tickets sat on Skiddle behind a link in bio, and the mailing list was a spreadsheet somebody had to type into by hand after every event. Nothing was searchable, nothing was permanent, and nothing carried the artwork that sells these nights in the first place.

The approach

The posters are the brand, so the whole site was designed around them. Every date leads with its artwork, counts down to doors, and ends in one tap to tickets. Behind that, the jobs that were eating the promoter’s time — collecting signups, chasing them into a spreadsheet — were built to run on their own.

What I built

• Poster-led event listings — upcoming dates and a past-events archive, each one leading with the full artwork rather than a cropped thumbnail.
• A live countdown to doors on the home page, next to the poster and the ticket link.
• Direct Skiddle ticketing, with the promoter’s rep tag carried intact through the redirect so every sale is still credited to them.
• A mailing list that fills itself — name, email, phone and postcode go straight into the client’s Google Sheet through a serverless function. No exports, no inbox to check, and duplicate emails are skipped automatically.
• Their existing list migrated in — 176 signups brought across from the old spreadsheet and merged with the new ones, so there’s one list rather than two.
• Event structured data so Google can show the date, venue, ticket price and age policy directly in search results.
• Built mobile-first, because almost all of the traffic arrives from an Instagram link on a phone.

The part nobody sees

Moving the domain onto new hosting knocked out the client’s email — the nameserver change had replaced the whole DNS zone, taking the mail records with it. I rebuilt the MX, SPF and DKIM records from scratch and verified the DKIM key byte-for-byte against what their mail provider had issued, so sending and receiving came back without the site ever going down.

The result

SYNC now has a permanent home that looks like the nights do, where every date is a page that can be found on Google and shared anywhere, and where the ticket link and the mailing list run without anyone touching them. The promoter posts the poster; the site does the rest.